Creating a healthy and positive workplace is important for the future of the workplace. This communication campaign focuses on the benefits of having a good health. Witch contributes to a positive environment that can help motivate and inspire people to work harder at what they are doing. This campaign is custom-made for offices where people sit most of the day and might need a short break in their everyday life.
Most people are already aware about the little things you can do that can also be improving to your health, they just need a new way of looking at it. This is the foundation for my communication campaign. Taking exsisting, (maybe) boring studies and making them into a fun and engaging campaign. Doing simple things to the posters that enhances the concept, as flipping the text so that you need to stretch to see it, or that you won`t be able to read the second poster unless you are standing a couple of feet away.
Take a nap.
The idea behind this poster is that when you are reading it you realise that it visualises what happens to your eyes as you are falling to sleep.
When your eyes start to feel tired things around start to mash together and overlap. This is also what happens to “studies show that sleep is critical to a healthy lifestyle. So you better take a nap”
Start walking.
The idea behind this poster is that it is difficult to read up close, so you need to take a few steps back to be
able to read it.
After taking these steps you will be able to read the poster and it says “studies show the more you sit, the less you live. So you better start walking.”
Start stretching.
The idea behind this poster is that you need to at least tilt your head 180 degrees to read to the poster.
The idea is that you need to do a yoga exercise to read it. After doing that you will be able to read the poster and it says “studies show that yoga helps relieve chronic back pain. So you better start stretching”
Start moving.
The idea behind this poster is that you need to move to read the poster.
When you are moving the letters will be clearer than the background, and you will be able to read it. “Studies show that dancing is good for your brain. So you better start moving”
Webpage.
A webpage where you first will be confronted with a question. From how you answer this question the design will change. I.e. "Are you prepared to dance?" and you press "Yes, indeed". Then the design of the page will be visualized with the same design as the start moving poster.
Hope you enjoyed my design!
